Ambassadors, evangelists and advocates oh my.
Brand trust is the underlying believability that the entirety of your brand experience summons.
Brand trust informs the behavior and performance of business stakeholders. By creating a foundation of a strong brand connect with every stakeholder, it converts awareness to commitment… and reshapes people who have an indirect or a direct stake in the business into devoted ambassadors.
Brand trust and empowered ambassadors lead to the advantages of easier acceptability of brand extensions, perception of premium, and even acceptance of temporary quality deficiencies. Customer/market forgiveness and patience.
Basically people are going to; 1)know – 2)like – 3)love and 4)defend your brand, put up with more and they’re going to begin acting as evangelists. Perhaps even your advocates.
May 7, 2020